E-commerce with Shopify.
Shopify Training is designed to provide participants with comprehensive knowledge and practical skills to successfully launch and manage an e-commerce store using the Shopify platform. The course covers various aspects of setting up a Shopify store, product management, customization, marketing strategies, and order fulfillment. Participants will gain hands-on experience through interactive exercises and real-world projects, enabling them to become proficient Shopify store owners or administrators.
“Master e-commerce with Shopify: Boost your online business success!”
Course Duration: 4 Weeks (20 hours)
Course Outline:
- Introduction to Shopify
- Understanding e-commerce and the role of Shopify
- Exploring the features and benefits of the Shopify platform
- Setting up a Shopify account and navigating the Shopify dashboard
- Store Setup and Configuration
- Choosing a suitable Shopify theme for your store
- Customizing your store’s design and layout
- Managing domains, payment gateways, and shipping settings
- Configuring tax settings and legal compliance
- Product Management
- Adding and organizing products in your Shopify store
- Optimizing product titles, descriptions, and images
- Setting up product variations and inventory management
- Managing product categories and collections
- Store Customization and Theme Development
- Understanding Shopify Liquid templates and theme customization
- Modifying the store’s appearance using HTML, CSS, and JavaScript
- Customizing the header, footer, and navigation menus
- Installing and configuring Shopify apps to enhance store functionality
- Shopify Apps and Extensions
- Exploring the Shopify App Store and popular app categories
- Installing and configuring essential apps for marketing, analytics, and SEO
- Integrating third-party tools and services to extend store functionality
- Evaluating and selecting apps based on specific business needs
- Marketing and Sales Strategies
- Creating effective product pages to drive conversions
- Implementing SEO techniques to improve search engine visibility
- Utilizing social media integration and advertising campaigns
- Leveraging email marketing and abandoned cart recovery strategies
- Order and Customer Management
- Managing orders, refunds, and returns
- Setting up customer accounts and guest checkout options
- Implementing customer support and communication tools
- Analyzing customer data and generating insights for personalized marketing
- Analytics and Reporting
- Tracking and analyzing store performance using Shopify analytics
- Generating reports on sales, traffic, and customer behavior
- Utilizing data insights to optimize marketing strategies and store operations
- Implementing A/B testing and conversion rate optimization techniques
Course Delivery:
- Instructor-led training sessions
- Hands-on exercises and practical assignments
- Interactive discussions and Q&A sessions
- Real-world projects to apply learned concepts
Target Audience:
- Entrepreneurs and business owners starting an online store
- Marketing professionals interested in e-commerce and Shopify
- Web developers and designers working with Shopify
- Individuals looking to enhance their skills in e-commerce management
Prerequisites:
- Basic computer literacy and internet navigation skills
- Familiarity with e-commerce concepts is recommended but not mandatory
Certification: Participants who successfully complete the training program will receive a certificate of completion, demonstrating their proficiency in Shopify store setup and management.
Note: The course outline and duration can be customized based on specific requirements and the skill level of the participants.